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Digital Marketing Basics and Concepts

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Instructor Image Beneditch Grey
5 Lessons
5 months
2 Students
Free
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Free
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Course Details

Digital Marketing Basics and Concepts

Instructor Image Beneditch Grey
5 Lessons
Certificate
0
(0)
2 Students
5 months
Current Status
Not Enrolled
Price
Free
Get Started
Login to Enroll
Course
Materials

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
Digital Marketing process broadly involves the following steps:

  • Research
  • Plan and Strategize
  • Implement
  • Measure and Audit
  • Optimize

Course Material can be downloaded from here.

Course Content

Expand All
1 Search Engine Optimization
3 Topics
Expand
Lesson Content
0% Complete 0/3 Steps
What is SEO and How does it Work?
7 SEO Tips & Tricks That Actually Work
Keyword Research
2 Social Media Marketing
2 Topics
Expand
Lesson Content
0% Complete 0/2 Steps
What is Social Media Marketing?
Social Media Marketing Strategy
3 Pay-per-click Advertising
2 Topics
Expand
Lesson Content
0% Complete 0/2 Steps
PPC Introduction
Psychology of Search
4 Email Marketing
2 Topics
Expand
Lesson Content
0% Complete 0/2 Steps
What is Email Marketing?
Email Marketing Automation
5 Content Marketing
2 Topics
Expand
Lesson Content
0% Complete 0/2 Steps
What is Content Marketing?
Content Marketing Strategy

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