Digital Marketing Basics and Concepts
Normally, clicking the button would have redirected you to the payment gateway. After which, you would be automatically enrolled in the course.
Checkout this course, to see how a course page looks after enrollment.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
Digital Marketing process broadly involves the following steps:
Course Material can be downloaded from here.